The appeal of casinos is that they offer a unique combination of 2 things people are most excited about: entertainment and money. By combining these elements in a glamorous setting that also offers food, drinks and stage shows, they create a manufactured euphoric experience that is hard to walk away from. Casinos use a number of tricks to keep people gambling, including sounds, lights and physical design. They also employ the sunk cost fallacy, whereby the money lost on a bad bet can’t be earned back, so it is more expensive to leave than to stick around and try again.
Another trick casinos use is comping players, whereby they give them free meals, rooms and shows based on how much they spend in the casino. This is often enough to keep people coming back, even if they’re losing. Likewise, when someone wins at the slots, the excitement of winning can be so strong they continue to play, even though their bankroll is quickly dwindling.
Scorsese’s film is a step up from Goodfellas, and the flow of the story is much better. It’s still a little bit violent, but it’s less like a documentary and more like a drama.
As the gaming industry continues to evolve, casino marketers need to keep up with changes and find ways to reach new audiences. For example, e-sports are becoming more popular and may represent an opportunity for casinos to partner with teams and events. Also, virtual reality and augmented reality are allowing guests to interact with games in more immersive ways.