In Casino, Sam \u201cAce\u201d Rothstein (Robert De Niro) says that love and trust are dicey propositions\u2014better to bet on blind chance. It\u2019s an attitude that explains why casinos spend so much money on security: Something about gambling seems to encourage people to cheat, steal or scam their way to winning a jackpot, rather than relying on random chance. That\u2019s why casino employees are trained to keep an eye out for blatant violations of the rules and to spot subtle indications of dishonesty.<\/p>\n
Casinos are also equipped with technology that goes well beyond the usual use of video cameras for surveillance purposes: Betting chips have built-in microcircuitry to enable them to be tracked minute-by-minute so casinos can oversee exactly how much is being wagered; roulette wheels are electronically monitored to discover any statistical deviation from expected results; and baccarat tables are fitted with special electronic sensors to detect any tampering with cards or dice.<\/p>\n
The gaming industry is constantly evolving, and it\u2019s important for casino marketers to stay on top of these changes in order to attract the right customers and keep them coming back. To do that, they need to understand what their audience is looking for and what job they\u2019re hiring them to do. For example, a casino might focus on group business to attract event planners with the intent to book future events. To help them do that, Cvent offers tools like Competitive Market Ads that give casinos prominent exposure when event planners are searching for solutions\u2014the moment they\u2019re most likely to take action.<\/p>\n","protected":false},"excerpt":{"rendered":"